Key Assessment

Title of Project: Social Action and Community Media Documentary

Short Summary of film: my documentary is mainly about mobile phone overuse and the harmful effects in different aspects. people spend way too much time and money either in social media apps or mobile games. my documentary will be based on nomophobia and support this point with factual information. There will be interviews from my friend talking about mobile addictions and hopefully get a teacher to talk about it as well. I am aiming to raise the awareness of the dangerousness of overusing mobiles and motivates their desires to control the time they spend on mobiles.


Length of film: 10 minutes

Film Completion date: 18 December 2015

Specific filming dates with location : daytime, mainly indoor both in class and home

locations : get permission from teacher to use a spare classroom , and studio space

production team, key people, places, objects that you want within your film : I will be the camera operator, editor and director of my film, get my friend to talk about it in a spare classroom. I would also try to record my experience by myself. I will use a dark environment when interviewing people with warm lighting, tripod and film editing software.

Key messages, stories and points that you wish to communicate: The key messages I wish to communicate is that overuse mobile phone is very harm to people both in mental and physical. I wish people to be more self-controlled.

how you intend to use your film (promotional, educational , brand awareness):
I intend to use my film in educational purposes.

Target audience : my target audience will be 15+ local teenagers because these are people who likely to stick with their phones all day in social and entertainment purposes.

Music what general feel ambience of music would you use?
I want to use instrumental music as background music, but I have no idea yet what specific song I would like to use.

Archive: There is some people already made documentaries about this issue, and some of them has inspired me in terms of use of music and sound.

Ethic considerations

During my research, I ensured the quality and integrity my of research result because I tried to get people from different age groups to fill out my questionnaires. I kept a mind up on not harm to my participant by design the questions thoughtfully, not to upsetting anyone. Also I’ve asked them to complete my questionnaire to just give their experience and opinions also make sure they participate in my questionnaire voluntarily. I respected the confidentiality of my responders.

Understanding and Interpreting a Brief

Working to a brief for a website in the creative media sector is very vital because people who are looking on the website need to have a knowledge of what type the brief it is also understand the requirement for the job role within the creative media sector.  There are several different types of brief, some are formal and some are not and some are much more descriptive than others. You have to meet the requirements on the brief and if possible, some brief are able to adjust things to help both you and your client to the best.

 For example, a contractual brief is very detailed that is set by the client to specific guidelines, which you must follow. If you fail to do exactly what the client states within brief, you can be result in a breech of contract and your company could face legal actions in a high chance. You will have to sign a contractual brief. This type of brief might not be suitable for a website in the creative media sector because if you think that there are issues within the brief and there is a chance you misunderstood it which could end up with you are producing a product that does not meet the standards set by the client within the brief, they will have the right to take legal actions.

If your client may not know exactly what they want or very open to ideas, a negotiated brief might well fit in this situation because is very open and you are able to discuss with any information you are not quite sure or you would like to go over during the negotiations with the client but you might feel that there is not enough information within the brief. The disadvantages of this type of brief is that it cannot always legally binding could bring up issues such as financial problems or breech of contract.

If you are in the media company which the client has established relationship with, a commission brief might be give to you, this type of brief can save time on looking for potential employees and just go straight away with the your company’s choice.

Another type of brief you might work on is competition brief which is opened to the public, it allows for a wide range of people and the client will have a wealth of different ideas to choose from. 

The important factor of working to a brief would be to stick with the guidelines given by the brief and make sure you produce the product by the deadline given with a standard. Also make sure you are able to update any necessary adjustment or improvement during the process. Having an idea that how long you have to meet the deadline and what’s required on the brief, and seek out is there any special requirement stated within the brief. It’s also important to negotiate with client because all brief are negotiable to an extent.  There are many opportunities to be found within a brief on top of money making aspect, you are able learn and develop new skills and challenge yourself in multi skilling. You will get a wealth of experience as well as you improve your communication skills. There’re great opportunities to meet important people in industry.