Social
action and community media is to use media objects like digital video,
newsletters, magazines and websites as creative tools to advertise a specific topic,
which is usually not a well-known subject or a potential problem, to increase
public awareness. The purpose of Social action and Community media is to
address audience of current problem and encourage them to take action in
response to the specific issues they have seen. The impact of Social action
could include raising awareness, impact on voting behaviour and change of
attitude.
Local Change
is current issues in the community that people may concern about. In order to
make a positive outcome, people could carry out surveys and workshops or
community party. This is an example
local social action documentary film about racism in Croydon called ‘Is Croydon
Racist’. This campaign aims to bring
about local change, and change attitudes, also it’s trying to create and strengthen
community ties. This documentary has
used few fact and statistics to give information like charts, also series of
videos of interviewing people from different age groups and occupations. I have
chosen this video because I think it’s a serious topic and people still get
quite sensitive about this topic, which means it still happens around. This
Video is telling us about the general views of public of racism. The use of background music is likely to relaxing the topic a bit so it doesn't sound too plain and there's no sound effects added within the documentary so it's more realistic and formal. factual information and interviews are the main elements of this documentary and give audience what people's opinion and what is happening gradually in croydon in general.
IS CROYDON RACIST
National
Change is change within country, where issues are addressed to the people
within the country so they can help and make a positive outcome. This campaign
‘Maisie’ is a short film about a real story of a family when a child is hit by
severe mental health problems and been forcedly sent to Sheffield. This
documentary is raising the awareness of the seriousness of mental illness,
giving information and aiming to bring about national change. This documentary
is trying to tell us the situation of poor mental health service. I have chosen this video is because it makes
feel sorry for those teenagers/children who suffered from badly mental illness
and treated unfairly by government, I think more people should know what is the
situation is like, and see if they can help with it.
MAISIE
Global
Change targets change around the world on certain issues that a lot of people
might have strong feeling about this. This is a documentary introduces audience
to a not known disease ALS, it tells us about how people are suffered from this
disease by telling their life stories and providing us with fact information of
how horrifying it progresses really fast and it’s incurable. This documentary
is raising the awareness of the seriousness of ALS disease and bringing global
change, the impact of this documentary is the globally spread of ice bucket
challenge. Lots of celebrities had joined in the challenge and make it spread
wider and wider. It’s a very successful campaign, which covered most countries
of the world Includes western countries the UK, the USA and eastern countries
China, North Korea and so on. I have chosen this documentary because it worked really well and I have actual idea how popular the ice bucket challenge has been because almost all the people are talking about it at that time.
Breadth of hope : ALS Documentary:
https://www.youtube.com/watch?v=mEYuG3vdufM
ICE BUCKET CHALLENGE:
https://www.youtube.com/watch?v=mEYuG3vdufM
ICE BUCKET CHALLENGE:
https://www.youtube.com/watch?v=yCoKB_tU9ng
